Clowance Nurseries is a family run Cornish business. Three generations of the Cock family have grown and sold cut flowers at Clowance Wood Nurseries, that’s over 65 years of experience.
Theodore Cock, Alan`s father, started the nursery business from a different site, Valley View Farm, which is situated just down the hill from the current site. The business was based here for 22 years until Alan got married to Fae in 1969, and the Nursery was moved to the present location.
The core of the business is growing cut flowers. Clowance Nurseries crops cut flowers all year round under 2 and half acres of modern glass, half an acre of Plastic tunnels and thirty acres of arable land. Clowance has a fleet of Lorries including two seven and a half ton sales Lorries which cover the whole of the county 5 days a week and two panel vans. The van sales round is a large part of the business; this transport supplies florists, hotels, and convenience stores with fresh cut flowers and sundries all year round.
The floristry department, run by Fae Cock is another busy part of the business. Fae, together with the florists Joi and Chloe are kept busy with weddings, hotel arrangements, bouquets, flowers by post and funeral tributes. The florists do over 100 weddings a year, from a simple bride’s bouquet to church and reception flowers.
James, the third generation to run Clowance trained at The Duchy College in Pool before the college moved to the current Rosewarne site. He studied his City & Guilds in commercial horticulture for two years graduating onto Pershore College to study NCH and NDH in Commercial Horticulture. These three years included an industry year placement on a large modern Nursery in Somerset (Frank Rowe Ltd). James became NCH student of the year and then bridged onto the NDH course. He returned home in 1994 to work on the Nursery full time.
The business has seen many changes in the last ten years. Foreign imports and Dutch lorries coming into the County took away a lot of Clowance`s market share. Glass was rented out to other business`s, James went back to Cornwall Business College to do a course in business and marketing. He also did some rebranding for the business inventing the ‘Flowers by Clowance’ brand and an ecommerce website,www.flowersbyclowance.co.uk, thanks to a grant from Act Now.
The business now has a thriving ‘Flowers by Post’ service via their website, available throughout the year, 24/7. They send their own grown flowers all over the country and even internationally. In early 2008, Flowers by Clowance was featured in The Daily Telegraph and named in their top five English Flowers by Post websites. Since then the website has seen even greater interest.
James has also introduced a new service via the website to meet the demand of locally grown English Flowers. James set up an English Flowers Direct service supplying ‘Home Grown / Locally Sourced Flowers’ to florists and farm shops all over the Country via next day courier. James is looking to expand his customer base even further next year.
The future is looking bright at Clowance Nurseries. James is continuing to expand the business and particularly looking to further develop the Flowers by Post and Direct Sales as well as supplying his loyal customer base in Cornwall.